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Social Media Survey 2010

Marketers have become more comfortable with social media tools, but progress can still be made

Newsmaker: Julie Hamp, SVP and CCO, PepsiCo

In just two years, Hamp has reshaped the comms team, established a broader corporate identity, and invested in the company's digital future.

Travel spots use comms to win the perception battle

From the Gulf Coast to Atlantic City, destinations are working to build their reputations as part of the ongoing effort to attract tourists.

Utimate Evaluation: PRWeek Awards 2011

More than 70 of the industry's top professionals will be judging this year's entries

Letter from the Editor

At PRWeek, there is one principle of online content that we instinctively know to be true: a headline that includes the magic words "social media" will attract more click-throughs than other articles. Read more.

PRWeek Live

Gideon Fidelzeid talks to Meg Wheeler, PRWeek's 2009 Student of the Year Honorable Mention, currently digital associate at Hill & Knowlton.

View more videos.

Opinion

Importance of loyalty to the customer can't be discounted

Erica Iacono

The Career Guide 2010 truly offers something for everyone

Gideon Fidelzeid

Digital media investment is vital to tell the financial story

Joe Poulos

Social media can help, not hinder the job of journalists

Darryl Siry

While social media is still the new shiny toy for communications pros and investors alike, we can't become distracted from contemplating the broader shifts taking place in journalism and media relations, and how the industry must adapt to be more effective in the future.

Media

Journalist Q&A: Ben Williams, editorial director, New York Magazine

Crises prompt companies to increase focus on the brand

Brands highlight the science to boost consumer messages

Gulf spill fails to spur comms changes from related sectors

PR firms still seek creative edge in social media efforts

New MAC makeup can't cover blemish

Alexandra Bruell September 01, 2010

Finding inspiration in female murder capital Ciudad Juarez, Mexico, is like choosing to start smoking after watching the American Legacy Foundation's "Shards of Glass" campaign.

MASTER CLASS: What's the best way to communicate with staffers during a company crisis?

September 01, 2010

ShopRite expands its war on hunger

Kimberly Maul September 01, 2010

ShopRite Partners in Caring raises awareness and funds to fight hunger in local communities. Christine Magyarits, spokesperson for the grocery chain's hunger-fighting charity, says, "This year, with the economy being what it is, we're really trying to hit it hard and get the message out for our customers that hunger is a problem in our local communities."

PRWeek NEXT Conference 2010: The Age of Opportunity

This year's NEXT Conference will be on Tuesday, November 9 in NY. The agenda this year includes presentations, roundtable discussions, and keynotes from leaders in the industry. Click here to learn more. Register now to save $100.

Campaigns

Chick-fil-A finds opportune time to unveil Spicy Chicken Sandwich

September 01, 2010

Bahamas Ministry of Tourism relies on LA connection to attract visitors

September 01, 2010

MillerCoors makes big stars out of small business owners

September 01, 2010

Multimedia

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In the September Issue

On the Beat
Master Class
Campaigns
Editorial
Guest Column
PRWeek columns
And more...

Latest News

Allison wins Baja business in competitive review

PR firms fail to meet sustainability comms needs

FaceTime looks to Lewis PR for rebranding

BohlsenPR officially up and running

Comms vets launch new agency

David All Group hires Ward

2010 Career Guide

Check out the 2010 PRWeek Career Guide features

Steve Barrett on PR

PR must engage people on their own online turf

PRWeek has spoken many times about Apple's unique approach to PR and the tech monolith was on top form again yesterday as it stole the thunder of several rivals who launched "iPad-busting" tablet computers at the IFA show in Germany today.

Justice Department to pursue off-label pharma marketing

Breaking news from the Oval Office

Apple and the art of product announcements

Gloves Off

Is being an effective writer still a necessary skill for PR practitioners?

Sean Williams of Communication Ammo and Tom Madden of TransMedia Group debate whether or not PR pros still need to be good writers.

Data Points

Since 2000, the Television Bureau of Advertising, a nonprofit, has conducted studies to ascertain how Americans get their news and information. In 2010, 1,409 adults aged 18 and above responded to the survey. See the results.